Semiotics being the study of signs and how we perceive them, mainly following the concept of Signifier and Signified.

·         Signifier is any sort of physical entry like Images, Sounds & Words, and the Signified is the connotation from coming in contact with the physical entry. This way, Semiotics also proves useful in choosing keywords for SEO.

Semiotics can also be applied when Optimising Content for a website where the Technical SEO Strategy must compliment the content. For instance :

·         Twitter - News Related platform, so the post or infographic being used on it must be tailored to that kind of audience.

·         Instagram - Personal Scrapbook and marketplace for Gen-Z, posts that are appealing to that age group, using the colour and font accordingly.

For more information on Semiotics and its Benefits in SEO visit :

https://www.crescatdigital.com/semiotics-benefit-seo/