Umberto Eco, an Italian philosopher, essayist and semotician who is best known for his popular work ‘The Name of the Rose’ that combines semiotics in fiction and biblical analysis. Eco is known for bringing objectivity to something known as ‘Meaning’ by giving five fundamental reasons :

1.       It is an autonomous discipline.

2.       It has a set of standardized methodological tools that allow semioticians to seek answers to specific kinds of questions.

3.       It generates hypotheses, theories, and models of semiosis, by analyzing the products of semiosis in the forms of signs, texts, and other human artifacts.

4.       It allows semiticians to make predictions as to how societies and cultures will evolve through semiosic shifts.

5.       Its findings can lead to a modification of the actual state of the world.

References taken from :

Umberto Eco | Wikipedia

Umberto Eco and Semiotics | Degruyter