Semiotics is a powerful tool to get insights into a customer's emotional and cultural beliefs and inclinations. In the context of marketing : 

• Building Brand Identity and developing a brand, an important skill semioticians bring to the table is mapping out the ethnographical trends. Also how these trends impact cultural and consumer symbolism, enabling marketers to micro map their market.
• Semiotics also interestingly helps identify competitor position following the same principles above.
• A classic example of semiotics being used in market research is the creation of BCG Matrix, which is integral for Qualitative Market Analysis wherein the Cash Cow symbolises Stability.

For more information on Semiotics in Marketing visit the Blog below :
https://info.go-further.co/furthermore/semiotics-in-market-research
Written by : Stephen Cribbett