Advertisements being delivered online to the mass of internet users through different channels like search engines is called Digital Advertising, this is quite different from the most common form of advertising we’re familiar with, i.e. Traditional Advertising.

Let us argue in the favour and opposition of both forms of advertising, beginning with the Traditional form, this simply refers to the newspaper advertisements, hoardings and billboards. Now, the footfall on these forms of advertising is not easily quantifiable, hence, it does not tell us the full story of how much impact it may have. In addition to this it is much more expensive, for instance, a front page advertisement in Dainik Jagran may cost anywhere between 3 Lakh rupees to 10 Lakh rupees per day depending on the region you advertise in.

Coming to Digital Advertising, so this form of ads has in the past decade reformed how ads function, many advertisers have taken aid of Digital Advertising to boom their businesses and reduce their costs associated with advertising. Along with all the above benefits they are able to quantify the footfall on their ads through the analytical data available to them, which allows them to optimize the quality and timing of posting their ads.

For more information visit :

What is Digital Advertising | Semrush

Written By : Kelly Lyons