When large volumes of data are involved, a powerful tool that comes handy is Machine Learning. Things like campaign outcomes and uncovering insights in large volumes of data can be done using ML. It does not have the capability to replace human input, it still requires abstract thinking. For instance, when using ChatGPT, it is upto a human being’s creativity in giving prompts, to get desired results.

Machine Learning Involves :

·         Training Algorithms

·         Neural Networks

·         Analysing data and output findings at scale

·         Processing Computers

For more information visit :

Predictive Analytics and Machine Learning | Tableau